Foursquare ITP
The Go-To Specialists for Integrated Transportation Planning

Foursquare ITP is an awardwinning, woman-owned multimodal transportation planning company focused on providing innovative and implementable conveyance solutions. Founded by Lora Byala in 2006 as a part-time venture, it has since grown into a business with more than 60 staff across offices nationwide, working on an array of projects.

At its core is a dedication to advancing innovative, practical and equitable transportation planning solutions to address mobility needs. Foursquare ITP’s project portfolio spans diverse contexts and scales. For instance, it partners with transit agencies to enhance and execute service improvements. It also collaborates with regional agencies to forge comprehensive long-range vision plans.

Its services include micro-mobility and active transportation, transportation demand management (TDM), bus rapid transit, bus priority and corridor planning, transit operations and facilities planning.

Foursquare ITP’s approach to active transportation encompasses a design-oriented perspective as much as a quantitative one, striving to cultivate environments that are appealing to individuals and to plan areas that are comfortable, engaging and safe. The company is nationally recognized in the field of micro-mobility planning, aiding clients in strategizing and executing the development, expansion and administration of scooter and bike-share programs.

It excels as a national authority in devising and executing TDM programs across various settings, including expansive urban areas, educational institutions and statewide initiatives. Commitment to environmentally sustainable modes with proficiency in marketing, communications and behavior modification helps extend practical strategies for implementing TDM programs and travel modes suited to clients’ specific requirements.

Dynamic transit planning capabilities and tools are deployed in conjunction with public and stakeholder input to gain insights into how individuals use and access corridors and design services customized for their distinct needs.

Foursquare ITP conducts scenariobased planning using market assessment and service planning techniques. It also assists clients in planning for all aspects of highcapacity modes to develop flexible, customized and actionable results for future implementation.

The planning of transit services holds substantial influence over the lives of individuals. Foursquare ITP is unwavering in its dedication to formulating sound decisions aimed at facilitating the populace in reaching their destinations with utmost dependability, efficiency and safety.

Its methodology, underpinned by data-driven strategies and collaborative efforts, allows it to engineer viable service planning solutions for clients. The resulting services are in sync with the company’s operational goals, including the augmentation of job accessibility, reinforcing regional linkages and optimizing the usage of extant resources.

The decision-making process at Foursquare ITP ensures careful consideration of all perspectives by reconciling data sourced from market analysis and transit service performance with feedback from commuters and various stakeholders.

A fundamental principle of Foursquare ITP’s collaborative approach is meaningful engagement with the public and stakeholders to establish a dynamic feedback loop and shape decision-making. It sets clear objectives and adopts a direct methodology while placing emphasis on inclusivity and fairness. This involves adapting to client needs and harnessing the influence of key stakeholders, ensuring a comprehensive and efficacious engagement strategy.

Foursquare ITP’s success can be attributed to a multifaceted in-house team comprising individuals with wide-ranging expertise. Their varying perspectives and skills are applied across all endeavors, including transit and transportation planning, strategic planning, marketing and communications, data science and design and visualization.

Its adeptness at developing robust strategies for integrated transportation planning tackles the present transportation challenges while laying the groundwork for a more connected and sustainable future for all.